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THE INNOVATION PROCESS

Innovation StationTM is the place where innovation occurs. Core to its process is Design Thinking.

Design Thinking combines the best of analytical thinking and intuitive analysis into a hybrid that promotes both creativity and feasibility. At the heart of Design Thinking is the intention to improve products by analyzing and understanding how users interact with products and investigate the conditions in which they operate.

The entire system is stochastic, and non-linear. Re-evaluation occurs at all levels.

The process includes…

  • Hypothesis-free Insight Generation
  • Forecasting and Predictive Modeling
  • Feature Extraction and Auto-clustering
  • Solution Sensitivity to Input Parameters
  • Financial Value Estimation and Realization